Tran Thanh has been appointed as the brand ambassador of Koreno

Tran Thanh has been appointed as the brand ambassador of Koreno

In his role as brand ambassador for the Korean noodle brand, Tran Thanh will accompany Koreno in delivering unique culinary experiences to consumers.

Tran Thanh revealed that Koreno noodles are among his favorite products thanks to their chewy, tender noodle texture and distinctive broth. Therefore, when he was invited to become Koreno’s brand ambassador, the comedian expressed great enthusiasm.

“Through this new role, I hope to spread the image and message of a brand that I truly love to consumers,” he shared. Previously, his wife – singer Hari Won – also appeared in Koreno’s television commercials, contributing to greater brand recognition and helping Koreno products become more widely known among Vietnamese consumers.

Tran Thanh expressed great excitement about taking on the role of brand ambassador for the noodle brand he truly loves.

Explaining the reason for choosing Tran Thanh as brand ambassador for the Koreno noodle line, a representative of Paldo Vina Co., Ltd. shared that although Tran Thanh first rose to fame as a comedian, his remarkable versatility has made him one of the few artists to successfully win over audiences across multiple fields, including television hosting and film acting. His talent, sophistication, and ability to inspire are qualities highly recognized by both Paldo Vina and Vietnamese audiences. In addition, his dynamic and creative personality aligns well with the spirit of the Koreno brand.

Koreno is a noodle brand owned by Paldo Vina Co., Ltd., a company with 100% Korean investment. As the Vietnamese subsidiary of the Paldo Group, which has nearly 40 years of experience in the food industry, Paldo Vina inherits and applies leading noodle production technologies. As a result, Koreno products are widely loved for their chewy, tender noodles combined with rich, flavorful seasonings that embody the essence of Korean cuisine. Notable Koreno products include Koreno, Koreno Jumbo, and Jjajangmyeon (Black Bean Sauce Noodles).

Tran Thanh pictured alongside a delicious bowl of Koreno noodles.

Founded in Vietnam in 2012, Paldo Vina currently operates one of Southeast Asia’s leading noodle manufacturing facilities, covering an area of 12,000 square meters in Phu Tho Province. In addition to meeting stringent Korean production standards, the Paldo Vina factory has been certified under the ISO 22000:2018 Food Safety Management System by the internationally recognized certification body TQCS International Pty Ltd. This enables Paldo Vina to provide consumers with high-quality Korean noodle products at competitive prices in Vietnam’s domestic K-Food market.

On its journey toward becoming a leading brand in Vietnam, Koreno has gradually achieved notable milestones and was recognized as “Vietnam’s Leading Korean Noodle Brand” (according to the 2020 report by the World Instant Noodles Association – WINA). To date, Koreno products are distributed nationwide across all regions of Vietnam. The distribution network spans all 63 provinces and cities, covering both modern and traditional trade channels—from major supermarket chains to local retail stores. In addition, Koreno has expanded its export activities to various countries around the world.