Tran Thanh "joins the Lovers of Cooking club" in Koreno's new TVC teaser.

Tran Thanh undergoes a 360-degree image transformation, showcasing his “master-level cooking skills” in a teaser from a collaborative project with the well-known Korean noodle brand Koreno.

Recently, the teaser images featuring Tran Thanh were officially released. Departing from his familiar cheerful and humorous persona, the comedian delivers a striking transformation, embodying the image of a “national husband” who is skillful and adept in the kitchen. This dramatic makeover quickly captured fans’ attention, leaving many curious about what surprises this multi-talented artist has in store.

Images of the Korean-inspired eatery Koreno Kitchen are unveiled in the teaser.

In the 15-second teaser, Tran Thanh appears as both the owner and chef of the noodle restaurant “Koreno Kitchen.” Dressed in a neat chef’s uniform, the artist confidently demonstrates skillful cutting and chopping techniques, rivaling those of a professional chef. Notably, the teaser features only one line of dialogue — “Better than eating noodles, easier than cooking – Koreno Kitchen” — serving as an introduction and hinting at an upcoming special project. Moreover, for fans of Korean dramas and Korean cuisine, the visuals of a distinctly Korean-style restaurant along with a beautifully presented bowl of spicy, steaming noodles are sure to be utterly captivating.

“Better than eating noodles, easier than cooking – Koreno Kitchen” – the only line of dialogue in the teaser.

Tran Thanh appears as the restaurant owner, wearing a mysterious smile in the final moments of the teaser.

Immediately after the teaser was posted on Facebook, it quickly went viral across social media, receiving a flood of positive comments and shares. Many Facebook users praised the teaser’s high production quality and meticulous attention to detail. Others speculated that the project could be a film or a culinary reality show in collaboration with the Koreno noodle brand. Notably, fans of the Tran Thanh – Hari Won couple are well aware that the artist once won his wife’s heart with a bowl of pork rib noodles. As a result, many found it amusing to wonder whether this time he might be cooking noodles to relive cherished memories. With a massive fan base across all age groups, the teaser featuring Tran Thanh has continued to attract significant attention online, as evidenced by the steadily increasing number of shares and discussions.

It has been announced that official information will be revealed on July 15 via the Facebook page Koreno Noodles / Korean Ramen – Paldo Vina and the Paldo Vietnam YouTube channel. All questions and anticipation from audiences will soon be answered. According to the production team, what makes “Koreno Kitchen” truly distinctive is that each bowl of noodles is connected to a real-life story of its diner, infused with understanding and heartfelt advice from the chef.

Founded in Vietnam in 2012, Koreno is a noodle brand owned by Paldo Vina Co., Ltd., a company with 100% Korean investment. Paldo Vina is the Vietnamese subsidiary of the Paldo Group, which has nearly 40 years of experience in the food industry. Paldo Vina currently operates one of Southeast Asia’s leading noodle manufacturing facilities, covering an area of 12,000 square meters in Phu Tho Province, and is certified under ISO 22000:2018 by the internationally recognized certification body TQCS International Pty Ltd.

Throughout its development in the Vietnamese market, Koreno proudly offers noodle brands beloved by Vietnamese consumers, such as Koreno Jumbo, Koreno Jjajangmyeon, and Koreno Rabokki. To date, Koreno products are available nationwide through a comprehensive distribution network spanning all 63 provinces and cities, across both modern and traditional trade channels—from major supermarket chains to local retail stores. Beyond the domestic market, Koreno has also expanded its export activities to countries around the world.