Koreno – a leading Korean spicy noodle brand in the Vietnamese market – has successfully won over consumers with its authentic, original flavors.
Winning over local tastes while preserving a brand’s distinctive identity is a challenge for companies entering foreign markets. Positioned as “authentic Korean-quality noodles,” Koreno – a noodle brand from one of South Korea’s largest food conglomerates – has adopted a strategic approach to bringing Korean noodle flavors closer and more familiar to Vietnamese consumers.
By closely following the rising trend and growth of spicy noodles in Vietnam, as well as young consumers’ dining habits at restaurants, Koreno launched the “Koreno Road – The Coordinates of Great Noodles” campaign with the aim of bringing dishes made from authentic Korean-style noodles closer to Vietnamese diners.
The collaboration between Koreno’s original Korean flavors and well-known local spicy noodle restaurants creates a culinary experience that is both distinctive and warmly familiar.
In addition, with support from Koreno, partner spicy noodle restaurants are able to upgrade facilities and equipment, adopt new ramyeon recipes, diversify their menus, and enhance overall service quality.
The restaurant space takes on a fresh new look following the collaboration campaign with Koreno.
Koreno selected Trang Pháp – a true “food girl” – as a companion for the journey to explore beloved Korean noodle restaurants across the country. With her refined palate and consistently positive, sweet energy, Trang Pháp is sure to add excitement and charm to this culinary adventure.
The first stop of Koreno Road is Gold Spicy Noodles Restaurant in Nhà Bè District, Ho Chi Minh City, where diners can enjoy Koreno Jumbo noodles featuring delightfully chewy strands and a rich, flavorful broth true to authentic Korean taste.
From a small eatery, after eight years, Gold Spicy Noodles has grown into a well-established restaurant, attracting thousands of diners and loyal regulars. According to Ms. Chi, the owner, the secret behind the restaurant’s signature spicy noodle dish lies in the use of Koreno Jumbo noodles. The perfect harmony of springy, fragrant noodles and a deeply flavorful, unforgettable broth is what keeps diners of all ages coming back time and again.
Following Ho Chi Minh City, Koreno and Trang Pháp will continue their journey to discover exceptional noodle creations by chefs from Hanoi, Hai Phong, Da Nang, and Can Tho.
Not only Ms. Chi, but many chefs from well-known restaurants also choose Koreno Jumbo noodles as an irreplaceable ingredient that plays a key role in defining the appeal of their noodle dishes. Each Koreno product line features its own distinct flavor profile. However, they all share one common denominator: delightfully chewy noodles paired with authentic Korean seasonings.
Made from pure wheat flour, unseasoned and fried at low temperatures to prevent chemical alteration, Koreno noodles allow diners to clearly experience the distinctive quality of the noodles. The thick, pleasantly chewy noodles blend perfectly with the broth, creating an irresistible appeal. In addition, the accompanying seasoning packets are meticulously developed by product development teams from Korea and Vietnam, resulting in a uniquely signature flavor.
It can be said that Koreno brings a culinary culture that feels both familiar and novel. Many people have once savored Korean noodles with golden strands, steaming hot broth, and a side of kimchi. However, when introduced to Vietnam, the same noodles and broth are creatively combined with local Vietnamese toppings by chefs, creating a flavor profile that feels exceptionally approachable and well-suited to Vietnamese tastes.
Moreover, the Koreno brand has achieved nationwide coverage across all 63 provinces through both traditional and modern distribution channels, as well as online shopping platforms.
“Although the Vietnamese market is highly competitive with numerous domestic and international noodle brands, Koreno possesses many strong advantages. With a diverse product portfolio, chewy and aromatic noodles, and exclusive authentic Korean seasonings, we believe Koreno noodles are the most suitable ingredient for spicy noodle dishes in particular, and noodle-based dishes in general. Furthermore, we hope to collaborate with even more restaurants to further develop preferential pricing policies and provide enhanced media and branding support. Ultimately, we aspire to become a part of Vietnamese consumers’ everyday noodle-eating habits nationwide,”
— Mr. Nguy Chí Lưu, Head of Southern Sales Channel, Paldo Vina Co., Ltd.
Local restaurants are increasingly attracting young consumers following the “Koreno Road – Noodle Hotspots” campaign in collaboration with Koreno.
With a smart strategy, deep market insight, and high-quality products, Koreno continues to demonstrate strong localization efforts, reinforcing its position in the hearts of Vietnamese consumers. The journey “Koreno Road – Noodle Hotspots,” accompanied by Trang Pháp, promises to deliver exciting culinary experiences and bring Koreno noodles closer to every Vietnamese household.
Favored by popular Korean spicy noodle restaurants loved by Vietnamese youth, Koreno – a leading Korean noodle brand in Vietnam – has successfully won over local consumers with its authentic, distinctive flavors.
