Discover Koreno’s journey to capturing the Vietnamese palate with authentic Korean noodles.
Koreno – a leading Korean spicy noodle brand in the Vietnamese market – has successfully won over consumers with its authentic, original flavors.
Favored by popular Korean spicy noodle restaurants loved by Vietnamese youth, Koreno – a leading Korean noodle brand in Vietnam – has successfully won over local consumers with its authentic, distinctive flavors.
Winning over local palates while preserving brand identity is always a challenge for businesses entering foreign markets. With its positioning as “Authentic Korean-quality noodles,” Koreno – a brand under one of South Korea’s largest food corporations – has adopted a strategic approach to bring Korean noodle flavors closer to Vietnamese consumers in a familiar and accessible way.
Strategic Partnerships with Renowned Local Restaurants
Keeping pace with the growing popularity of spicy noodles in Vietnam and the dining habits of young consumers, Koreno launched the campaign “Koreno Road – The Coordinates of Great Noodles”, aiming to introduce premium Korean-style noodles to Vietnamese diners through trusted local restaurants.
By combining Koreno’s authentic Korean noodle quality with well-loved local spicy noodle eateries, the brand creates a unique yet familiar culinary experience. In return, partner restaurants benefit from Koreno’s support in upgrading facilities and equipment, adopting new ramyeon recipes, diversifying menus, and enhancing overall service quality.
Joining Trang Pháp and Koreno to Discover the First Stop of “The Coordinates of Great Noodles”
Koreno selected Trang Pháp, a well-known food enthusiast, as the companion for this nationwide journey to explore Korea-inspired noodle restaurants beloved by Vietnamese diners. With her refined palate, positive energy, and charming personality, Trang Pháp adds excitement and authenticity to the campaign.
The first stop of Koreno Road is Gold Spicy Noodles Restaurant in Nhà Bè, Ho Chi Minh City, where diners can enjoy Koreno Jumbo noodles featuring springy, chewy strands and a rich, flavorful broth true to Korean taste.
From a small eatery to a well-established restaurant over eight years, Gold has attracted thousands of loyal customers. According to Ms. Chi, the owner, the secret behind the restaurant’s signature spicy noodle dish lies in using Koreno Jumbo noodles. The perfect balance of chewy noodle texture and deeply flavorful broth keeps diners of all ages coming back time and again.
"Food girl" Trang Phap exclaims while enjoying the famous spicy noodles
Following Ho Chi Minh City, Koreno and Trang Pháp will continue their journey to discover outstanding noodle dishes created by chefs in Hanoi, Hai Phong, Da Nang, and Can Tho.
The Secret Behind Korean Flavors Winning Over Vietnamese Consumers
Not only Ms. Chi, but many chefs at renowned restaurants consider Koreno Jumbo an indispensable ingredient that determines the appeal of their noodle dishes. Each Koreno product line offers a unique flavor profile, yet they all share key characteristics: chewy noodles and authentic Korean seasoning.
The three Koreno Jumbo product lines are trusted by chefs
Made from pure wheat flour, unseasoned, and fried at low temperatures to prevent nutrient degradation, Koreno noodles offer a distinctly superior texture. Thick, elastic noodles absorb broth evenly, creating an irresistible eating experience. Meanwhile, the seasoning packets are carefully developed by Koreno’s R&D teams in both Korea and Vietnam to deliver a signature, well-balanced flavor.
Koreno brings a culinary culture that feels both familiar and novel. Many have experienced the comfort of Korean noodles with golden strands, steaming broth, and kimchi. When adapted in Vietnam, the same noodles and broth are creatively combined with local toppings, resulting in flavors that feel closer and more suited to Vietnamese tastes. Today, Koreno has nationwide coverage across all 63 provinces through traditional and modern distribution channels, as well as major e-commerce platforms.
“Despite Vietnam being a highly competitive market with many domestic and international noodle brands, Koreno has strong advantages. With a diverse product portfolio, chewy noodle texture, and proprietary Korean seasoning, we believe Koreno noodles are the ideal ingredient for spicy noodle dishes and many other noodle-based meals. We also hope to collaborate with more restaurants, offering attractive pricing policies and media support, and ultimately become a part of Vietnamese consumers’ everyday noodle habits nationwide.” — Mr. Nguỵ Chí Lưu, Head of Southern Sales Channel, Paldo Vina Co., Ltd.
Local restaurants are increasingly attracting young users after the "Delicious Noodle Coordinates" campaign in cooperation with Koreno.
With a smart strategy, deep market understanding, and high-quality products, Koreno continues to demonstrate its strong localization efforts, reinforcing its position in the hearts of Vietnamese consumers. The journey of “Koreno Road – The Coordinates of Great Noodles” with Trang Pháp promises to deliver exciting culinary experiences and bring Koreno noodles closer to every Vietnamese household.
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